Portal społecznościowy jako narzędzie do promowania informacji regionalnych –na przykładzie profili Facebook TVP Łódź, Radia Łódź i „Expressu Ilustrowanego”
Social Networking Sites as a tool to promote regional news: on the example of Facebook pages of ‘TVP Łódź’, ‘Radio Łódź’, and “Express Ilustrowany”
Author(s): Zbigniew GruszkaSubject(s): Media studies, Sociology of Literature
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: social media; regional information service; promotion; social networking site
Summary/Abstract: The author aims at evaluating the activities on the Facebook profiles of three regional media editorials – namely the ‘TVP 3 Łódź’ TV channel, the ‘Radio Łódź’ radio channel, and the Express Ilustrowany daily – particularly in terms of including local and regional information in their posts. Another objective was to attempt to quantify and compare these activities. The used research method is the analysis of profile content on Facebook, and the study was conducted within the period of one month (1st March – 31st March, 2018).
Journal: Acta Universitatis Lodziensis. Folia Litteraria Polonica
- Issue Year: 62/2021
- Issue No: 3
- Page Range: 21-39
- Page Count: 19
- Language: Polish