Introduction to Agile Way of Working
Introduction to Agile Way of Working
Author(s): Jarmila Šalgovičová, Silvia KlinčekováSubject(s): Business Economy / Management, Labor relations, Management and complex organizations, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: agile; agile marketing; scrum; servant leadership;
Summary/Abstract: The paper deals with agile as a new way of working and its principles and benefits. It further describes agile manifesto as a set of values and best practices. In the introduction, we present agile and agile marketing. We provide with its definitions and basic overview and understanding. It further describes reason for adopting the new way of working and what are their benefits which are the following: transparency, client engagement and continuous improvement. We also describe framework called Scrum. It is one of the most popular agile methodologies. In a conclusion we connect topic of servant leadership where we highlight the profile of servant leader. The objective of this paper is to present the importance of this field and highlight its actuality. It is necessity to understand the concept of agile and its necessary mindset.
Journal: Megatrendy a médiá
- Issue Year: 7/2020
- Issue No: 1
- Page Range: 441-446
- Page Count: 6
- Language: English