BRAND AS A RESULT OF LOVEMARK
BRAND AS A RESULT OF LOVEMARK

Summary/Abstract: The paper deals with a brand, lovemarks and its principles. It further describes the image and its elements and features and point out the types of image as well. In the introductory chapter we present brand and branding and we provide with its definitions and basic overview. It further describes the concept of lovemarks and its principles which are the following: be passionate, involve customer, celebrate loyalty, find, tell and re-tell great stories and accept responsibility. We also compare differences between brand and lovemarks. In a conclusion the image and its elements and features are interpreted. The aim of this paper is to present this topic, highlight its currentness and necessity to understand the concept of lovemarks and brand itself.

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