Kitsch vs Artă
(Anti)Art of kitsch

Summary/Abstract: Part of a more extended study on kitsch, the present article investigates the (anti)aesthetic features of kitsch, as portrayed by various theoreticians (Clement Greenberg, Matei Călinescu, Thomas Kulka, Hermann Broch, etc.). Thus, the patterns of imitation and repetition of clichés, the producer’s mercantilism, the failed artistic dialogue with the consumer, the predilection for edulcorated themes are a few of these traits. As opposed to Art, Kitsch generates a surrogate for aesthetic experience, consolidating, but not enriching user’s perspectives on reality. Moreover, a sign of kitsch’s aesthetic deficiencies is its anesthetic effects on a public trained to consume fake art.

• Details
• Contents