About COVID19 metaphors Cover Image

A koronavírus-járvány metaforáiról
About COVID19 metaphors

Author(s): Anita Schirm
Subject(s): Cognitive linguistics, Stylistics
Published by: Филозофски факултет, Универзитет у Новом Саду
Keywords: metaphors; manipulation; COVID19; news; advertisements

Summary/Abstract: News about COVID19 has become part of our everyday life. Language users created pandemic related metaphors right away, and due to their explaining and visualizing power, these metaphors spread soon afterward. This paper investigates the rhetorical pictures born during the pandemic and shows why these metaphors are so frequent in articles about the pandemic. Metaphors in communication about COVID19 visualize, explain, evoke emotions, convince, and sometimes also manipulate public opinion, since the wording in the mass media greatly impacts the way people think about the pandemic crisis. By using the theoretical framework of the cognitive theory of metaphors, the paper shows some verbal and visual metaphors related to coronavirus from a corpus collected from news, ads and community facility advertising.

  • Issue Year: 22/2021
  • Issue No: 2
  • Page Range: 98-113
  • Page Count: 16
  • Language: Hungarian