„Селамный” код в интернациональных проекциях и трансформациях
“Selam“-code in international projections and transformations

Summary/Abstract: In the article, the florocode, generated by the cultural etiquette and everyday practice of “the language of flowers”, is considered as a multicultural phenomenon in the dynamics of its culturological semiosis and reception by nation’s cultural mentality. The harem code-game (salem), “transferred” from the East (presumably from Turkey) to Europe with its rich centuries-old fund of plant symbols, was reduced to the emblematic “language of flowers” and underwent a radical transformation – re-coding: the formal rhyming principle of generation and the transfer of information by cryptography has become content-associative. Transformation is further presented in the development of the “linguistic” aspects of the florocode - its “grammar” and “syntax”. And, finally, in the process of adapting the florocode by different national cultures (French, German, American, Russian), it was modified synchronously with the change of cultural epochs and the priorities and tastes dictated by them, broadcasting the specifics of the cultural mentality of a particular nation.

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