Ефективност на ПР по отношение на продажбите. Платените публикации
Efficiency of PR in Terms of Sales. Advertorials
Author(s): Alexander HristovSubject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: PR; media; sales; efficiency; advertorial
Summary/Abstract: The current text focuses on the need to reconsider the understanding of the efficiency of PR activities and to include the impact on sales in it. It is considered that the current situation in the publicity sphere worldwide is very dynamic and specific, and therefore this development enlarges the opportunities. Bearing in mind more direct contact, the efficiency in terms of sales should not be neglected. In this situation, the understanding and the role of advertorials as a communication tool can be reconsidered as well.
Journal: Медии и комуникации на 21. век
- Issue Year: 5/2021
- Issue No: 1
- Page Range: 99-104
- Page Count: 6
- Language: Bulgarian