Linkages between Marketing Mix Components and Customer Satisfaction: An analysis on Google in Hanoi, Vietnam
Linkages between Marketing Mix Components and Customer Satisfaction: An analysis on Google in Hanoi, Vietnam
Author(s): Bui Trung Thieu, Nguyen Thi Minh Hieu, Nguyen Thi Le Huyen, Pham Chau Binh, Nguyen Vu HoangSubject(s): Economy
Published by: Editura Universității Aurel Vlaicu
Keywords: Marketing mix, Customer Satisfaction; Google Inc.;Vietnam; quota sampling
Summary/Abstract: Using SPSS and AMOS to conduct descriptive analysis and hypothetical analysis (t-test, one-way ANOVA and Regression), the study evaluates the importance of Marketing mix factors (4Ps) on Customer satisfaction of Google customers, using large-scale survey in Hanoi, Vietnam to generate primary data. Some “quotas” were built as quota sampling was used. Further, research implications, limitations and suggestions were mentioned respectively
Journal: Journal of Economics and Business Research
- Issue Year: 23/2017
- Issue No: 1
- Page Range: 123-147
- Page Count: 25
- Language: English