THE MULTINATIONAL COMPANIES’ STRATEGIES IN THE GLOBAL MARKET
THE MULTINATIONAL COMPANIES’ STRATEGIES IN THE GLOBAL MARKET

Summary/Abstract: In this papaer I intended to present the main international strategies orientation for the multinational companies which can affect diferently the development of countries economy. Globalization, in the sense of increased economic interdependence among nations, is a poorly understood phenomenon. This paper focus on the key actors in the globalization process, namely the firms that drive this process. A relatively small set of multinational companies accounts for most of the world’s trade and investment. Yet, this paper demonstrates that most of these firms are not ‘global’ companies, in the sense of having a broad and deep penetration of foreign markets across the world. Instead, most of them have the vast majority of their sales within their home leg of the ‘triad’, namely in North America, the European Union (EU) or Asia. Finally I tried to identified these companies in our economy and analysis their development here.

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