MARKETINGTEVÉKENYSÉG ÉS MÁRKAVIZSGÁLAT EGY TEMATIKUS TURISZTIKAI ÚTVONAL, A KLEINE HISTORISCHE STÄDTE MINTÁJÁN
MARKETING ACTIVITY AND BRAND ANALYSIS OF A THEMATIC TOURISM ROUTE: THE CASE OF "KLEINE HISTORISCHE STÄDTE"

Summary/Abstract: Thematic routes have become increasingly significant tourist destinations on the tourism market, along with small historic towns that have an ever-growing popularity driven by cultural factors. The aim of my research is the analysis of the marketing activity and the brand evaluation of an existing Austrian tourist network, the Kleine Historische Städte. I am going to provide a comparative study and town classification on the KHS, and then describe and assess the results of my research. As a conclusion, I aim to point out the success factors of the marketing activities of the KHS partnership, as well as outline areas for possible future improvements.

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