EXPERIENTIAL TRAVEL IN BUSINESS TOURISM IN BUDAPEST - CHALLENGES IN MANAGING CONFERENCES AND EVENTS
EXPERIENTIAL TRAVEL IN BUSINESS TOURISM IN BUDAPEST - CHALLENGES IN MANAGING CONFERENCES AND EVENTS

Summary/Abstract: Searching for authentic, local experience have been a dynamically growing trend in tourism. The picture is further compounded by the fact that today's travelers are no longer satisfied with viewing the cultural heritage of the place they are visiting, but are looking for an engaging experience, instead of passive observation, through which they can become part of the local community and culture and experience the authentic lifestyle. The so-called experiential travel is the driver for product development particularly in urban destinations. The authors’ assumption is that experiential travel can be a motivation not only at leisure tourism but for business tourists, in this paper, particularly, the conference tourists, as well. The objective of the research introduced in this paper is to analyze the motivations and re-visit intentions of conference tourists on a big sample of 102 responses, further on to find out how the experiential travel can drive the activities during and after conferences. Further on management or organizers implications are crystallized to solve the questions arisen by the results due to the time limit of the business tourists.

• Details
• Contents