A MAGYARORSZÁGI MÚZEUMOK, MINT ATTRAKCIÓK A TRIPADVISOR BELFÖLDI LÁTOGATÓI VÉLEMÉNYEINEK TÜKRÉBEN A KORONAVÍRUS IDEJÉN
HUNGARIAN MUSEUMS AS ATTRACTIONS: INSIGHTS FROM DOMESTIC VISITOR REVIEWS ON TRIPADVISOR DURING THE CORONAVIRUS PANDEMIC

Summary/Abstract: The traditional cultural transmitting and communal role of museums gained much more importance during the pandemic. While the obligate closing gave the opportunity to online appearance, it stimulated simultaneously the need of real-space experiences after the reopening of museums. The paper focuses on inbound visitors’ reviews about Hungarian museums. Our research questions are the following: what kind of patterns stand out concerning the inbound museum visitors’ reviews during the pandemic? Are there any differences among the reviews about the capital city’s museums and the country museums (as the first destination is strongly dependant on international tourism, while the second is not)? The study examines the attractiveness of Hungarian museums, the expectations towards them and the visitors’ satisfaction by the method of Tripadvisor reviews’ content analysis. The results may help prospectively to understand the changing needs towards museums and their impacts, thereby contributing to the efficient positioning of museums and to the increase of visitors’ satisfaction.

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