AZ AKADÁLYMENTES TURIZMUS ÉLMÉNY ÉS VENDÉGELÉGEDETTSÉG SZEMPONTÚ MEGKÖZELÍTÉSE A SZÁLLODA SZEKTORBAN
AN APPROACH TO ACCESSIBLE TOURISM IN THE HOTEL SECTOR FOCUSING ON THE GUEST EXPERIENCE AND SATISFACTION

Summary/Abstract: Today, barrier-free tourism is playing an increasingly important role in different countries, in which tourism organizations and professionals also play an important role. Its conceptual boundaries have now widened, which means that the topic can be approached from more and more perspectives. A lot of people in today’s world have some form of disability that affects their entire lives, including their travels. Thus, in different countries, it can be said in Hungary that the tourist opportunities of people with disabilities are different from those of a “normal” person. Considering the present aspects, the aim of the study is to present a comprehensive picture of the relationship between barrier-free tourism, hotel experience and guest satisfaction in order to get to know the topic from a new perspective compared to its previous approaches. In addition to the above aspect, the study also presents an approach to accessible tourism in terms of quality of life and sustainability that can also be related to the topic of hotel experience and guest satisfaction. The study shows that barrier-free tourism is very important for people in today’s world. In my opinion, the biggest problem with barrier-free tourism in terms of services is subjectivity, which means that companies cannot fully meet all their “injured” expectations at the same time, so it is important to choose the right target group. In my opinion, measuring customer satisfaction and quality for consumers with disabilities is also important for companies, as it can provide relevant information to company leaders about the weaknesses and strengths of products and services (in order to select the right target group) for greater future success.

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