A HAZAI UTAZÁSI SZOKÁSOK VÁLTOZÁSAI A KORONAVÍRUS-JÁRVÁNY HATÁSÁRA
CHANGES IN DOMESTIC TRAVEL HABITS DUE TO THE CORONAVIRUS PANDEMIC

Summary/Abstract: Like in other sectors, the coronavirus epidemic has affected consumers very sensitively in tourism. In 2020, due to the new situation, many people had to cancel their pre-planned and booked travels, which caused frustration. However, it is questionable whether these negative experiences will have a positive or negative impact on consumer attitudes in the future in tourism. Accordingly, the aim of our research is to determine how the frustration caused by missed travels due to the coronavirus epidemic affects future travels. For our research we conducted an online survey in which we extensively examined respondents’ travel habits prior to the coronavirus epidemic, their feelings about travel related to the epidemic, and their future travel plans. A total of 294 people were reached during our convenience sampling. Firstly, the connections among the responses were examined using correlation coefficients. Then our results were deepened with cluster analysis by separating different consumer groups based on future travel plans. We managed to isolate the following six clusters: those who turn to domestic destinations, consciously changing travellers, distrustful travellers, overcompensators, those who want to travel invariably, and those who want to travel in safety.

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