AZ OKOSTELEFON ÉS AZ OKOSTURIZMUS, MINT A MODERN TURISZTIKAI ÉLMÉNY ÖSSZETEVŐI
COMPONENTS OF THE MODERN TOURISTIC EXPERIENCE: SMARTPHONES AND SMART TOURISM

Summary/Abstract: In this study, I deal with the two important pillars of the modern tourism experience, smart tourism and the related tourism digitalization and its smartphone presence, by processing international literature sources in the Web of Science database and related Hungarian publications. In adapting the general digitisation models, I highlight that both distribution and the entire tourism process have been digitised in recent years thanks to several technologies that have transformed tourist behaviour and tourism products. By defining the terms, I also point out the relationship between digitalisation and smart tourism. In the paper, I also discuss smartphones and smartphone apps and their marketing solutions in more detail. I synthesize the smartphone solutions and related literature sources, linking them to the tourism consumption process, in a model that can serve as a basis for future primary tourism research.

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