FROM THE 7S FRAMEWORK TO AI-DRIVEN MANAGEMENT IN THE INTER-COMPUTER REALITY Cover Image

ОТ СЕДЕМТЕ „S“ ДО УПРАВЛЕНИЕ С „ИИ“ В ИНТЕРКОМПЮТЪРНА РЕАЛНОСТ
FROM THE 7S FRAMEWORK TO AI-DRIVEN MANAGEMENT IN THE INTER-COMPUTER REALITY

Author(s): Galina Mincheva
Subject(s): Sociology, Management and complex organizations
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: digital transformation; artificial intelligence (AI); intercomputer reality; automated decision-making; 7S paradigm

Summary/Abstract: The dynamics in the development of digital technologies, information systems, and social networks necessitate transformations in the theoretical and methodological foundations of human and organizational resource management within the contemporary digital society of Generation Z. The adaptation of managerial models to the inter-computer reality of the 21st century represents not merely a functional necessity, but also a prerequisite for a profound socio-technical reorganization of management practices. It is essential to acknowledge the growing trend toward the increasing mediation of algorithmic systems and artificial intelligence (AI)-based systems within the information chains of human–computer and computer–computer interactions. AI systems not only support but may also fundamentally reshape decision-making processes in the management of people and organizations. This circumstance calls into question the autonomy of the human subject while simultaneously redefining the boundaries between “human” and “machine” agency. Consequently, there is a pressing need for a critical re-evaluation of the ethical and cultural foundations of management in the context of the contemporary inter-computer reality.

  • Issue Year: 13/2026
  • Issue No: 1
  • Page Range: 43-61
  • Page Count: 19
  • Language: Bulgarian
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