TRANSFORMATION OF ELECTRONIC BUSINESS IN DIGITAL ECONOMY
TRANSFORMATION OF ELECTRONIC BUSINESS IN DIGITAL ECONOMY

Summary/Abstract: One of the most significant changes that is happening today is the transition to an information society based on knowledge that intensively uses the Internet and other information and communication technologies in the execution of economic, business and daily life activities. The digital economy, as the main segment of this society, is characterized by the digitization of many products and services, as well as the use of the Internet and other networks in the execution of economic activities. Traditional markets are transforming into digital markets where fierce competition takes place in dynamic conditions, with rapid and major changes. This all led to changes in the way of conducting business, and especially in the way of managing business transactions with the company's trading partners. Electronic business and commerce (e-commerce) implies that every transaction takes place over the Internet and other networks, such as wireless mobile networks. E-commerce, on the other hand, enables the dynamic development of the digital economy. This work shows exactly how the transformation of e-business of companies takes place in the new circumstances dictated by the digital economy.

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