GREEN TRANSITION OR NORMATIVE COMPLICATION: EMPOWERING CONSUMERS THROUGH DIRECTIVE (EU) 2024/825 AND CURRENT PRACTICE CHALLENGES
GREEN TRANSITION OR NORMATIVE COMPLICATION: EMPOWERING CONSUMERS THROUGH DIRECTIVE (EU) 2024/825 AND CURRENT PRACTICE CHALLENGES

Summary/Abstract: Directive (EU) 2024/825 on empowering consumers for the green transition seeks to address the challenges of manipulative green marketing and establish a stricter regulatory framework, ensuring better transparency of environmental claims and other essential information on product sustainability. By prohibiting unfounded and misleading environmental claims and introducing an obligation to provide information on the product’s reparability score and the duration of software updates, and by preventing planned early obsolescence, the Directive seeks to contribute to sustainable development in the EU’s internal market. The paper outlines new provisions on greenwashing and planned early obsolescence, accompanied by new national solutions, particularly in Croatian law, and examples from the CJEU case law and EU Member States. Following a comprehensive analysis of the rules and practice, a legitimate question has arisen regarding the effectiveness of the newly introduced solutions and shortcomings that may hinder the goals of the green transition and sustainable development.

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