Coffee Culture in Turkey: Hedonic Consumption and Everyday Identity
Coffee Culture in Turkey: Hedonic Consumption and Everyday Identity

Summary/Abstract: This study looks at coffee culture in Turkey through a sociological lens, with particular attention to everyday life, pleasure, enjoyment, and hedonic consumption. In the Turkish context, coffee is more than a beverage: it operates as a social practice woven into rituals, social relations, and cultural continuity. Global consumer culture has, in recent years, reworked this practice around individual pleasure, experience, and personalization. Drawing on a qualitative desk research approach, the study offers an interpretive reading of national and international literature. The findings suggest that Turkish coffee continues to sustain collective forms of shared pleasure, even as modern coffee practices push individualized hedonic experience to the fore. The contrast between in-home and out-of home consumption further shows how pleasure and enjoyment shift according to spatial context. The study’s contribution lies in offering a culturally grounded perspective on hedonic consumption, one that treats coffee as a central social practice in how everyday life in Turkey is organized affectively.

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