Dijital Çağın Metası İnsan
Human as a Commodity of the Digital Age

Summary/Abstract: In the digital age, capitalism has constructed a human model that is consuming, nonthinking, non-questioning, docile, and conformist, in line with the expectations of the capitalist production approach through the media. The lifestyle and body perception imposed on humans by capitalism via media cause modern individuals to feel inadequate and worthless, leading to a lack of self-confidence. Constantly exposed to information through the media, humans feel the need for validation by presenting themselves differently than they actually are, due to the lifestyles and body perceptions imposed by the media. To meet and comply with the impositions of capitalism, individuals are either marketed as a product or market themselves. Thus, by losing their sense of self-perception, they become alienated from themselves; by losing their social ties, they transform into a commodity of capitalism as a result of lack of communication, isolation, alienation from self and society, desensitization, and anomie (deregulation). Consequently, losing the strength to struggle with problems in their own lives, they either withdraw into themselves and distance themselves from social life or turn towards crime and violence. This violence is sometimes directed at themselves and sometimes at others. This study will be analyzed within the framework of the concepts of capitalism, digitalization, lack of communication, isolation, alienation, anomie, desensitization, aggression, and violence, based on Seeman's theory of alienation through director Henry Alex Rubin's 2012 US film Disconnect.

• Details
• Contents