Ayder Yaylasına Yapılan Çevrimiçi Yorumların Coğrafi Açıdan İrdelenmesi
Geographical Analysis of Online Reviews Made on Ayder Plateau

Summary/Abstract: Before planning a trip to a destination, people now examine various types of content such as blogs, travel guides, social media posts, and online reviews about that place, and they determine their travels as well as the stops and accommodation locations within those travels accordingly. One of these platforms is undoubtedly the Google Maps application. This study aims to examine, from a geographical perspective, the online reviews made by domestic tourists visiting Ayder Plateau on the Google Maps application, and to explore the relationship between the plateau’s increasing recognition within popular culture and its current spatial organization. Within the scope of the study, the experiences of 498 individuals who visited Ayder Plateau and left reviews on the Google Maps application between June 1, 2023 and June 30, 2024 were examined, and 472 reviews were included in the analysis. The visitor comments, which were divided into eight main categories, consisted of 25 subheadings, and the content of the comments under these subheadings was evaluated as either positive or negative. MAXQDA24 was used for the analysis and coding of the comments, while ArcGIS 10.7 was utilized for the maps.

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