Linguistic landscapes of modern Armenia: In the footsteps of Russian-speaking relocants
Linguistic landscapes of modern Armenia: In the footsteps of Russian-speaking relocants

Summary/Abstract: The purpose of the paper is to analyse the linguistic landscape of Armenia during the period of 2022-2023 when the country was flooded by Russian-speaking relocants. The research is based on the empirical material which was collected in the capital of the country by taking photos. Additionally, classification, descriptive and analytical methods were applied. The texts under study are analysed from the viewpoint of the vocabulary, semantics, grammar, script usage, and translation. It is shown that the most interesting cases of the linguistic landscape are multimodal texts which present a mixture and combination of different semiotic codes. The analysis shows that, depending on the addressees, Russian and English (in rare cases - also Armenian) are used in the texts. It is also shown that the relocants have introduced into Armenia a new, mostly gastronomic, and "advanced" youth culture which, in its turn, has made the linguistic landscape of the country much more diverse and interesting.

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