Akıllı Turizm Teknolojilerinin Teknoloji Deneyimi Memnuniyeti, Seyahat Deneyimi Memnuniyeti ve Davranışsal Niyetlere Etkisi
The Effect of Smart Tourism Technologies on Technology Experience Satisfaction, Travel Experience Satisfaction and Behavioural Intentions

Summary/Abstract: The purpose of this research is to examine the effects of smart tourism technologies (STT) on tourists' technology experience satisfaction, travel experience satisfaction and behavioural intentions. The research model is based on the five dimensions of STT: access, information, interaction, personalisation and security. The sample of the research consists of 771 foreign tourists who visited Istanbul between April September 2024 and voluntarily participated in the survey. The data were collected by face-to-face survey method and SPSS and AMOS programs were used in the analyses. According to the findings, all dimensions of smart tourism technologies have significant and positive effects on technology experience and travel experience satisfaction. However, while technology experience satisfaction has no direct significant effect on behavioural intention, travel experience satisfaction has a significant and strong effect on behavioural intention. The findings of the study suggest that STT enriches the travel experience, especially in terms of information quality and security, and indirectly reinforces tourists' positive behavioural tendencies towards the destination. In this context, the study contributes to the literature on the experience-based effects of digital transformation in tourism and develops strategic recommendations for practitioners.

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