ROLUL MANAGERULUI ÎN SOCIETATEA CONTEMPORANĂ: PROVOCĂRI ȘI PERSPECTIVE
THE ROLE OF THE MANAGER IN CONTEMPORARY SOCIETY: CHALLENGES AND PERSPECTIVES

Summary/Abstract: This scientific article addresses the role of the manager in contemporary society, highlighting the transformations that management has undergone in relation to the dynamics of the current economic and social environment. In a context marked by accelerated technological progress, organizational diversity, and the pressure of rapid adaptation to market changes, the modern manager goes beyond the traditional functions of coordination and control, assuming a strategic role in fostering innovation, strengthening organizational culture, and supporting the continuous professional development of employees. The objective of the article is to analyze, through various specialized studies, the major challenges faced by managers and their impact on organizational performance and human resource engagement. The conclusions emphasize that adaptable, collaboration-oriented leadership is a determining factor for the competitiveness and sustainability of organizations in today's society.

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