DIGITALNA DEHUMANIZACIJA DRUŠTVA: NOVO NORMALNO U PERVERTIRANOM METADRUŠTVU SPEKTAKLA
DIGITAL DEHUMANIZATION OF SOCIETY: THE NEW NORMAL IN A PERVERTED META-SOCIETY OF THE SPECTACLE

Summary/Abstract: The paper presents the results of a broader sociological research examiningseveral key aspects of the digital dehumanization of society, with particularemphasis on the influence of mass media, social networks, and digital platformsin shaping public discourse and transforming the value system. Models oftransformation that rely on the new concept of freedom without responsibility,which subliminally dehumanizes both the individual and society, are especiallyexplored. This concept positions the modern world is placed outside the realand effective control of humans, as digital technology at the individual levelhas begun to alter the mind, ethics, and mutual relations, thereby transformingsociety as a whole. The results indicate society’s perverted tendency to definethe 21st century by a dehumanizing division of humanity into digital and analogcollectivities, alongside the distortion of identity as a paradigm of a new normalspectacle over which individuals have less and less control.

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