PREDIKTORI STAVOVA PREMA VJEŠTAČKOJ INTELIGENCIJI: TEHNOLOŠKA SPREMNOST I ORIJENTACIJA KA SOCIJALNOJ DOMINACIJI
PREDICTORS OF ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: TECHNOLOGY READINESS AND SOCIAL DOMINANCE ORIENTATION

Summary/Abstract: Artificial intelligence is becoming an increasingly integral part of everyday life, making it essential to understand the factors that shape attitudes toward its use. The aim of this study was to examine whether dimensions of technology readiness and social dominance orientation predict positive and negative attitudes toward artificial intelligence. The study was conducted on a sample of 242 adult participants from Bosnia and Herzegovina, Serbia, Croatia, and Montenegro. Attitudes toward artificial intelligence were assessed using the General Attitudes toward Artificial Intelligence Scale (GAAIS), technology readiness was measured using the Technology Readiness Index 2.0 (TRI 2.0), and social dominance orientation was assessed using the SDO7 scale. The results indicate that optimism and insecurity are the strongest predictors of attitudes toward artificial intelligence. Optimism emerged as a significant positive predictor of positive attitudes and a significant negative predictor of negative attitudes, whereas insecurity and discomfort were associated with more negative attitudes toward artificial intelligence. The dimensions of social dominance orientation showed a limited contribution, with SDO-D not emerging as a significant predictor, while SDO-E made a small negative contribution to the prediction of negative attitudes. These findings suggest that technology readiness represents a more important psychological factor in explaining attitudes toward artificial intelligence than social dominance orientation and may provide a foundation for future research on the psychological determinants of artificial intelligence acceptance.

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