REPRESENTING RETRANSLATIONS AND REPRINTS: A MULTIMODAL ANALYSIS OF BOOK COVERS FOR LORD OF THE FLIES
REPRESENTING RETRANSLATIONS AND REPRINTS: A MULTIMODAL ANALYSIS OF BOOK COVERS FOR LORD OF THE FLIES

Summary/Abstract: Drawing upon the visual grammar framework developed by Kress and Van Leeuwen, this study examines the representation of picture-text connection in meaning construction, employing book covers as paratextual elements. A dataset of nine works was utilized, encompassing three Turkish retranslations of William Golding's Lord of the Flies by distinct translators, together with six reprints released in diverse spatial and temporal contexts. The findings indicate that early translations (1960s-1980s) favored straightforward, text-centric presentations of the work; however, subsequent publications (since the 1980s) increasingly adopted visual elements and a global style that emphasizes the principal themes. Regarding congruency between image and text, retranslations and reprints in Turkish context signal the conformity between cover pictures and verbal texts, underlining abstraction and thematic universality. Thus, detachment, mystery and invitation for interpretation depicted in the book covers enable alignment of visual and verbal components.

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