„Szukajcie szczęścia we własnej kieszeni”. Modele młodzieżowej przedsiębiorczości w tygodniku „Nowa Wieś” w okresie Odwilży
'Look for Happiness in Your Own Pocket': Models of Youth Entrepreneurship in the Weekly 'Nowa Wieś' during the Thaw Period

Summary/Abstract: In this article, I describe models of rural youth entrepreneurship in the People’s Republic of Poland – ways for saving, earning and spending, as well as positive and negative personal models. I discuss the issue of cooperatives, the availability of consumer goods or investments in leisure time, among others. The source material consists of journalistic articles and reports of press correspondents published in the weekly 'Nowa Wieś' in the years 1955–1957. In my work, I use the method of qualitative press analysis, referring to Antonina Kłoskowska’s theory of mass culture and Jean Baudrillard’s concept of consumer society.

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