CONSIDERAŢII DESPRE DIPLOMAŢIA CULTURALĂ A BRAZILIEI
CONSIDERATIONS ON THE CULTURAL DIPLOMACY OF BRAZIL

Summary/Abstract: Brazil has never been, nor it is currently, a military power; instead, it focuses on “soft power” – manifested through diversity, multiculturalism, tolerance, pacifism, and creativity. Brazil benefits from a country brand that emerges organically from the grassroots level, extending far beyond mere embassy events or promotional videos. Unlike other nations anchored in the past or in folkloric tropes, Brazil embraces its national identity as a living organism – constantly adapting and evolving, much like the lush vegetation of the Amazon rainforest. However, the task of representing the country culturally on the global stage remains challenging; unlike other Latin American nations, Brazil harbors ambitions of becoming a global power and a “society of the future” – one that sets the global tone in art, architecture, technology, social experimentation, and solutions to global environmental issues.

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