Narrative and mediatization
Narrative and mediatization

Summary/Abstract: Narrative thinking has a significant role in the formation of the self and identity. In fact, to such an extent that the self is seen as the product of narrative thinking, a fictional character emerging at the intersection of autobiographical narratives. In our study we investigate what effect the narrative interpretative schemes used in everyday communication have on our conceptualization of the self, on our self-image, while, we also intend to analyze what effect media narratives displaying intentions, beliefs and desires have on the narratives of identity-construction of people using media in mediatized culture. The purpose of the present essay is to demonstrate that analyses like this can, in the long run, contribute to a great extent to the preparation of models and philosophical concepts targeting the description of the functioning and formation of narratives that capitalize on the shared cognitive structures of human motivational factors, goals, emotions and actions.

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