Wpływ wartości promocyjnej opakowań na wybór konsumenta
Influence of Promotional Value Package for Consumer Choice

Summary/Abstract: Nowadays, each package has additional functions increasingly marketing, and so has promotional value. The aim of the publication is to present the influence of promotional value package for consumer's choice. Analysis by questionnaire, using a technique CAWI, which was attended by 165 people. Some of the results of the exploration are presented in this publication. The research shows that consumers have quite explicit vision of the product packaging, which want to purchase the product, often looking for him on the basis of a specific color, and the most important for the customer are the information on package.

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