KULTURNA PRODUKCIJA I KULTURNI DOGAĐAJI U RAZVOJU KULTURNOG TURIZMA: HISTORIJSKA PERSPEKTIVA
CULTURAL PRODUCTION AND CULTURAL EVENTS IN THE DEVELOPMENT OF CULTURAL TOURISM: A HISTORICAL PERSPECTIVE

Summary/Abstract: This paper analyzes the role of cultural production, particularly cultural events, in the development of cultural tourism from a historical perspective. Starting from a critique of traditional approaches that primarily associate cultural tourism with material cultural and historical heritage, the paper aims to demonstrate that cultural events, as outcomes of the cultural production of their time, represent a continuous yet transformative element of tourist motivations. Through a chronological analysis covering the period from the 19th century to the present, the paper explores and illustrates how cultural events have evolved from elite and institutionally restricted forms into globally recognized and widely attended manifestations. Special attention is given to the transformations occurring in the 20th century, particularly after World War II, when cultural events became increasingly institutionalized and democratized, as well as more firmly integrated into tourism strategies. In the contemporary period, marked by digitalization, globalization, and the development of creative industries, cultural events have become one of the key elements of the tourist experience and an important generator of tourist flows. The paper draws on theoretical insights from authors such as Greg Richards, Donald Getz, and Dean MacCannell, while examples of festival culture (Cannes, Venice, Edinburgh) illustrate the historical relationship between cultural production and tourism. In conclusion, the paper highlights the need to redefine cultural tourism as a dynamic and experiential phenomenon in which cultural events play a constitutive role, while also pointing to the challenges arising from their commercialization and impact on local communities. The research is based on a historical and comparative methodological approach, combining theoretical analysis with selected case studies of major cultural events.

• Details
• Contents