TRANSFORMACIJA OBRAZOVNIH IDEALA U ERI DIGITALNE PLATFORMIZACIJE I ALGORITAMSKE KULTURE
THE TRANSFORMATION OF EDUCATIONAL IDEALS IN THE ERA OF DIGITAL PLATFORMIZATION AND ALGORITHMIC CULTURE

Summary/Abstract: This paper examines the transformation of educational ideals in the context of digital platformization, algorithmic culture, and the pervasive use of artificial intelligence. Contemporary educational systems are increasingly shaped by global digital platforms and algorithmic mechanisms that influence access to knowledge, teaching practices, and the roles of teachers and students. The theoretical framework addresses the concepts of algorithmic society, digital capitalism, and the platformization of education, with particular attention to emerging forms of inequality and shifts in pedagogical values. Within this context, the paper introduces new pedagogical ideals: digital humanism, algorithmic literacy, and cognitive resilience. An empirical study conducted on a sample of 420 teachers and students from Bosnia and Herzegovina, Croatia, and Serbia indicates that generative artificial intelligence significantly reshapes perceptions of the teaching role, increases students’ digital load, and challenges traditional educational ideals. The findings highlight the need to integrate ethical, humanistic, and technological perspectives into educational policies in order to ensure a sustainable and human-centered development of education in the digital era.

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