The Role of Business Communication in the Professional Practice of Economic Sector Specialists
The Role of Business Communication in the Professional Practice of Economic Sector Specialists

Summary/Abstract: The purpose of this article is to examine the role of business communication in the professional practice of specialists in the economic sector and to substantiate directions for its improvement as a factor of organizational effectiveness and sustainable development. The study focuses on business communication as a key managerial and socio-economic phenomenon that influences coordination of activities, decision-making processes, interaction between structural units, and the adaptability of enterprises in a competitive and digitally evolving business environment. The research is based on a comprehensive theoretical analysis and generalization of contemporary scientific approaches to business communication. General scientific methods were applied, including analysis and synthesis, systematization, comparison, and logical generalization. Particular attention is paid to the conceptual foundations of business communication, communication barriers, feedback mechanisms, and typologies of communication forms. The article examines the influence of organizational structure, corporate communication standards, and digital transformation on the effectiveness of internal and external communication processes, as well as the role of modern digital communication platforms in enhancing interaction within organizations. The results of the study demonstrate that business communication plays a decisive role in ensuring organizational efficiency, economic security, and competitive resilience. It is established that effective communication requires a high level of communicative competence at all managerial levels, the implementation of standardized communication practices, and the integration of digital communication tools. The conclusions emphasize the necessity of treating business communication as a strategic management instrument. Further research should focus on empirical assessment of communication effectiveness, the impact of digital transformation on communication models, and the development of practical frameworks for improving business communication in organizations operating under dynamic socio-economic conditions.

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