Applying Hierarchical Analysis Process to Rank Tourist Destinations
Applying Hierarchical Analysis Process to Rank Tourist Destinations

Summary/Abstract: Aim: The aim of this study was to rank the tourist regions in the province of M'sila (Algeria) according to a set of scientific criteria and prioritise improving them. Methodology: Using the Expert Choice program (EC) through the Hierarchical Analysis Process (AHP), several interviews were conducted with experts to collect and determine the most important main and sub-criteria, and then estimate the relative importance of each criterion. Results: The results indicated that the "Natural" criterion ranked first with 41.9%, followed by the "Historical and Civilization" criterion - 33.8%, then the "Cultural" criterion 12.7%, and finally, the "Accessibility" criterion ranked last - 11.5%. Implications and recommendations: Based on the study results, special attention must be given to the natural sites (especially Chott El Hodna), the archaeological sites (especially the Beni Hammad Fort), the thermal springs and the necessary facilities. Originality/value: This article presents a model based on the AHP to rank tourist areas and identify the most prominent sites.

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