Pseudowydarzenie w public relations i dziennikarstwie
Pseudo-event in Public Relations and Journalism

Summary/Abstract: PSEUDO-EVENTS, AS DESCRIBED half a century ago by D.J. Boorstin, should be identified with key techniques of public relations, which influence the content of journalists’ messages. The aim of the article is to examine if this can be confirmed contemporarily. As a result, two conclusions were reached. The first one states that the term of pseudo-event remains useful as a base to investigate the acitivities of public relations and the ones of journalists. The second conclusion underlines that pseudo-events constitute only a part of contemporary public relations techniques and supply only a part of materials used by journalists nowadays.

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