Градските турове – опознаване и опазване на културното наследство
City Tours – Exploring and Preserving Cultural Heritage

Summary/Abstract: One of the main tasks for experts, specialists and institutions whose main field of action is cultural heritage is to study, expose and protect it. These actions are essential for the communities that inherit this wealth, as knowledge of the cultural values that surround them makes citizens more engaged and attached to the places in which they live. In this report, I provide an in-depth look at one of the tours that has been created and practically implemented. The free city tours are tied to the tangible and intangible urban cultural heritage. The Old Buildings Tell tour aims to present intangible cultural heritage in an alternative way to visitors. The research methodology is based on anthropological approaches for collecting and processing information and organizing and conducting the free city tours. The report includes an analysis of the content of the guided tours, the opportunities for interactive presentation of information and involvement of visitors in the experience of the tourism product and the hidden potential in visitors getting to know the cultural heritage and becoming actively involved in its conservation.

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