CULTURE, CREATIVITY, ENTERTAINMENT AND ARTIFICIAL INTELLIGENCE: A HYBRID ECOSYSTEM FRAMEWORK Cover Image

CULTURE, CREATIVITY, ENTERTAINMENT AND ARTIFICIAL INTELLIGENCE: A HYBRID ECOSYSTEM FRAMEWORK
CULTURE, CREATIVITY, ENTERTAINMENT AND ARTIFICIAL INTELLIGENCE: A HYBRID ECOSYSTEM FRAMEWORK

Author(s): Monica Florica Dutcaș
Subject(s): Anthropology, Social Sciences, Customs / Folklore, Essay|Book Review |Scientific Life, Sociology, Cultural Anthropology / Ethnology, Culture and social structure , Social development, Social Informatics, Sociology of Culture, Cultural Essay, Social Norms / Social Control
Published by: Editura Arhipelag XXI
Keywords: Culture; Creative Industries; Cultural Industries; Hybrid Ecosystem; Artificial Intelligence;

Summary/Abstract: This paper explores the evolution of the concept of culture from its classical understanding as individual cultivation and collective identity to contemporary interpretations associated with cultural industries, creative industries, and digital platforms. Drawing on interdisciplinary literature, it identifies a conceptual gap in the fragmented treatment of culture, creativity, and entertainment. To address this limitation, the study proposes a Hybrid Ecosystem Framework based on the interaction of three core dimensions: creativity, culture, and entertainment. A formal logical model is developed to explain how symbolic, social, and economic value emerge through their interdependence. The framework is further applied to digital and AI-driven environments, highlighting the growing tensions between cultural meaning, economic optimization, and algorithmic production. The paper argues that contemporary cultural and creative sectors should be understood as integrated ecosystems and that public policies should adopt ecosystem-based approaches rather than traditional sectoral perspectives.

  • Issue Year: 2026
  • Issue No: 45
  • Page Range: 1020-1029
  • Page Count: 10
  • Language: English
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