Book Review: Marketing Theory and Practice in Romania. A Model for the Developing World
Book Review: Marketing Theory and Practice in Romania. A Model for the Developing World
Author(s): Elena Aurelia BotezatSubject(s): Business Economy / Management
Published by: EDITURA ASE
Keywords: Book Review; Nicolae Alexandru Pop; Marketing; Emerging Markets; Globalization; Development Studies;
Summary/Abstract: Review of: Marketing Theory and Practice in Romania. (2025), Nicolae Alexandru Pop (Editor), Contributions to Management Science. Springer Nature Switzerland, 2025.
Journal: Amfiteatru Economic
- Issue Year: 28/2026
- Issue No: 73
- Page Range: 1357-1361
- Page Count: 5
- Language: English
