„ÉN NEM NÉZEK HÍRADÓT!” – A MAGYAR NYELV SZEREPE AZ IDENTITÁS ÉS MÉDIAHASZNÁLAT ALAKULÁSÁBAN HERTELENDYFALVÁN
“I DON’T WATCH THE NEWS!” – THE ROLE OF THE HUNGARIAN LANGUAGE IN THE FORMATION OF IDENTITY AND MEDIA CONSUMPTION IN VOJLOVICA

Summary/Abstract: This study examines the interrelations between language use, media consumption, education, and identity within the Hungarian community of Vojlovica in South Banat. Among the local population of Bukovina Székely origin, the everyday use of the Hungarian language has gradually receded, raising challenges regarding the preservation of cultural and national identity. The research investigates the role that Hungarian-language media may play in maintaining both community and national identity. The analysis is based on field work conducted in 2024 and 2025, as well as the qualitative evaluation of thirty semi-structured interviews. The findings indicate that language-use patterns, media consumption habits, and educational opportunities significantly influence the formation and preservation of community identity. The study contributes to a better understanding of identity-preservation strategies among bilingual minority communities.

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