SZYMON HOŁOWNIA - CELEBRYTYZACJA POLITYKA
SZYMON HOLOWNIA - THE CELEBRITY POLITICIAN

Summary/Abstract: The study analysed Szymon Hołownia's image and identified the celebrity aspects of the politician's activities, thus proving the thesis that Szymon Hołownia is an example of a political celebrity who uses celebrity techniques to maximise his political gain. The study used a qualitative strategy with the following research methods: the method of analysing the content of source documentation together with an analysis of the literature on the subject and a case study illustrating the celebrity aspects of Szymon Hołownia's activities. The study can be introduction to in-depth theoretical reflections on the progressive celebritization of politics and empirical considerations showing the effectiveness of specific celebrity techniques.

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