Ре-брандинг на арменски танцов състав „Ян“
Rebranding of the Armenian dance ensemble “YAN”
Author(s): Irina Andre ChavushyanSubject(s): Essay|Book Review |Scientific Life, Cultural Essay, Conference Report
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: Dance ensemble; rebranding; identity; YAN
Summary/Abstract: The present study examines the effects of a comprehensive rebranding of the Armenian dance ensemble “YAN” at the Armenian General Benevolent Union “Parekorzagan” – Plovdiv. Changes in organizational and visual identity influence the dancers’ motivation, sense of belonging, and audience perceptions. The data indicate that targeted branding interventions improve the internal organization and public image of the ensemble, demonstrating the key role of the brand in the sustainable development and success of cultural organizations.
Journal: Международна научнопрактическа конференция "Управленски и маркетингови проблеми в изкуството"
- Issue Year: 1/2025
- Issue No: 13
- Page Range: 279-286
- Page Count: 8
- Language: Bulgarian
