Culture and spirituality as semantic prerequisites for communication and promotion of a cultural product in the cultural industries Cover Image

Културата и духовността като семантични предпоставки за комуникация и популяризиране на културен продукт в културните индустрии
Culture and spirituality as semantic prerequisites for communication and promotion of a cultural product in the cultural industries

Author(s): Ivo Velinov
Subject(s): Essay|Book Review |Scientific Life, Cultural Essay, Conference Report
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: Cultural industries; Spirituality; Cultural product

Summary/Abstract: The paper examines culture and spirituality as primary sociocultural codes embedded in the individual’s value system and guiding human motivation for free creative expression in various arts. The innovation and imagination of the artist in the cultural life of society are analyzed. Therefore, the communication and promotion of a cultural product in the cultural industries are interpreted in the hypotheses.

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