Labubu: A New Era in China IP – Lessons Learned and Considerations for the Future
Labubu: A New Era in China IP – Lessons Learned and Considerations for the Future
Author(s): Asen VelinovSubject(s): Politics / Political Sciences, Social Sciences, Economy, National Economy, Supranational / Global Economy, Economic policy, Economic development, Globalization
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: China IP; trademark law; copyright; Labubu; counterfeiting; CNIPA; global IP strategy
Summary/Abstract: This paper explores China’s evolving intellectual property system through the case of POP MART’s Labubu character. It examines trademark, copyright, and trade dress protections, recent CNIPA reforms, and enforcement trends. The study emphasizes both the strengths of China’s domestic IP framework and the vulnerabilities caused by delayed international filings and global counterfeiting. It argues that an effective global IP strategy requires early multi-jurisdictional registration, coordinated enforcement, and ongoing monitoring.
- Issue Year: 11/2026
- Issue No: 1
- Page Range: 416-424
- Page Count: 9
- Language: English
