DECODING DIGITAL FOOD ADVERTISEMENTS: A SEMIOTIC APPROACH TO ENHANCING ENGLISH PROFICIENCY IN FOOD ENGINEERING
DECODING DIGITAL FOOD ADVERTISEMENTS: A SEMIOTIC APPROACH TO ENHANCING ENGLISH PROFICIENCY IN FOOD ENGINEERING
Author(s): Roxana MihalacheSubject(s): Language and Literature Studies, Economy, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Editura Politehnica
Keywords: food advertisements; English proficiency; language learning; cultural awareness; consumer perception;
Summary/Abstract: This study investigates the impact of digital food advertisements on enhancing English language skills and shaping consumer perceptions among food engineering students. Through an analysis of both linguistic and visual elements in food ads, the research evaluates how these advertisements serve as a tool for language acquisition, cultural awareness, and professional competency. A questionnaire was used to gauge students’ interaction with English-language food ads, focusing on areas such as vocabulary learning, pronunciation, and understanding cultural references. The results demonstrate that food advertisements significantly support language development, particularly in pronunciation, vocabulary, and cultural knowledge, while also influencing consumer attitudes towards food quality and safety.
Journal: Professional Communication and Translation Studies
- Issue Year: 2025
- Issue No: 18
- Page Range: 250-259
- Page Count: 10
- Language: English
