A HEARTBEAT AHEAD THE IMPORTANCE OF MULTILINGUAL AND INTERCULTURAL COMPETENCE IN THE PROFILE OF STAFF IN HOSPITALITY BUSINESS
A HEARTBEAT AHEAD THE IMPORTANCE OF MULTILINGUAL AND INTERCULTURAL COMPETENCE IN THE PROFILE OF STAFF IN HOSPITALITY BUSINESS
Author(s): Yuliana ChakavoraSubject(s): Social Sciences, Language studies, Language and Literature Studies, Foreign languages learning, Sociology, Sociology of Culture
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: foreign-language and intercultural competence of staff in hospitality business; Russian culture mentality; Russian-speaking tourists in Europe
Summary/Abstract: This study examines the growing presence of Russian-speaking tourists in Europe and identifies key cultural, linguistic, and behavioral factors relevant for hospitality staff. Using recent statistical data and established theories of sociology and intercultural communication (G. Hofstede, E. Hall, V. Krasnykh), it outlines characteristic features of Russian mentality, expectations, and service preferences, and demonstrates how transformed precedent phenomena can be used to attract this audience. The findings offer practical guidance for improving multilingual, culturally informed service and for designing effective, culturally resonant marketing strategies.
Journal: Чуждоезиково обучение
- Issue Year: 53/2026
- Issue No: 2s
- Page Range: 23 - 37
- Page Count: 15
- Language: English
