Contemporary Romanian Creative Poses-2025 Commercial Segment Cover Image

Contemporary Romanian Creative Poses-2025 Commercial Segment
Contemporary Romanian Creative Poses-2025 Commercial Segment

Author(s): Florin Bălan, Noémi Karácsony
Subject(s): Fine Arts / Performing Arts, Music
Published by: Editura Muzicală
Keywords: Balkan style; neo soul; hip hop, commercial music; composition patterns; top 40 charts;

Summary/Abstract: The characteristics of the commercial creative segment in the central Balkan area are anchored in the definition of the local modern artistic identity. Normal and logical existence and deepening of specific elements, thus the zonal delimitation outlining the relevance and consistency, the bordering space related to the peoples of Romanian, Bulgarian, Serbian, Croatian, Macedonian origins, constituting the favorable environment for the display and propagation of the artistic product. Particularly interesting and at the same time worthy of analysis is the context of the approach to the construction of traditional local structures, namely the additional implementation of the elements characteristic of modern styles propagated daily in the mass media, the resulting constellation being a compiling, effective one, with a positive impact on the preferential tastes of the public general. Thus, the current musical productions analyzed (2022-2025), in the techno-dance, neo-soul, hip-hop styles or even jazz-etno mergers, mainly the primordial implementation of typical (Balkan) structures outline the weight, the remarkable relevance obtained in the compilatory form. For the success of a concise analysis, highlighting the specific elements, the object of the creative moment in the central eastern European commercial area, we intentionally chose 3 pieces of different invoices.

  • Issue Year: XII/2026
  • Issue No: 1
  • Page Range: 30-40
  • Page Count: 11
  • Language: English
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