Importance of Trendsetters in Terms of Clothing Style and Fashion Preferences of Young People - Preliminary Research
Importance of Trendsetters in Terms of Clothing Style and Fashion Preferences of Young People - Preliminary Research

Summary/Abstract: This study employed an analytical-synthetic method based on the literature on thesubject as well as the results of qualitative pilot studies (structured free-form interviews)conducted among 12 respondents in July 2022. The research problem was formulatedin the form of a question: Who are the trendsetters for young people (high school students)in terms of their fashion preferences and dressing style? The starting point of the workwas to outline the concepts of trend, trendsetter, and fashion, then present the researchconcept and their results, supplemented by a discussion. According to the respondents,a trendsetter is a person who creates and promotes new trends, a propagator of noveltiesin the field of fashion and style, and an opinion-forming unit influencing its recipient.The respondents did not show the need to follow current fashion trends “blindly”,preferring their own individual style, in which comfort and nonchalance prevail. In mostof the cases analysed, young people dressed according to their own preferences, andfrom trendsetters, they drew inspiration in terms of lifestyle and shaping strategies foreveryday behaviour. Many people had trouble clearly naming their own style, and noanswers were given for concepts such as smart casual, oversize, dress code, and preppy.Respondents treated trendsetters interchangeably with influencers. In light of literatureanalyses, there is a shortage of research in the discussed subject area, especially researchconducted using combined methods.

• Details
• Contents