ARTIFICIAL INTELLIGENCE IN BUSINESS DECISION SUPPORT: OPPORTUNITIES, LIMITATIONS AND GOVERNANCE CHALLENGES
ARTIFICIAL INTELLIGENCE IN BUSINESS DECISION SUPPORT: OPPORTUNITIES, LIMITATIONS AND GOVERNANCE CHALLENGES

Summary/Abstract: Artificial intelligence has become one of the most influential technologies in business management. Its growing use in analytics, forecasting, automation and decision preparation has fundamentally changed how organizations transform data into actionable knowledge. The aim of this paper is to examine the application of AI in business decision support, with special attention to its theoretical foundations, major business use cases, managerial advantages, implementation risks and governance requirements. The analysis shows that AI can substantially improve the speed, consistency and informational depth of decision-making, but only if organizations combine technological capability with human oversight, explainability, data quality and legal compliance. Consequently, effective AI based decision support should be understood as a carefully governed human and AI collaboration.

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