Convergence between Sustainable Management and Green Marketing: A Bibliometric Analysis of Emerging Trends
Convergence between Sustainable Management and Green Marketing: A Bibliometric Analysis of Emerging Trends
Author(s): Valentina Butmalai, Nicoleta Cristache, Alina-Florentina SĂRACU, Andrei VIZITIU, Tiberius-Iustinian STANCIUSubject(s): Economy, Business Economy / Management, Human Resources in Economy, Business Ethics
Published by: EDITURA ASE
Keywords: Sustainability Management; Green Marketing; VOSviewer; ESG; Emerging Trends;
Summary/Abstract: In our contemporary world, sustainable management has become an essential pillar of central strategy of a company, especially in the context of strict regulations on ESG. This paper investigates the intersection between sustainability management and green marketing strategies, exploring how internal responsibility policies influence market competitiveness. The research uses a bibliometric analysis of metadata extracted from the international database Web of Science covering the time interval between 2022 – March 2026. The visualisation and mapping of knowledge networks are carried out using the VOSviewer software, applying keyword co-occurrence analysis techniques and cluster density visualisation.
Journal: Management and Economics Review
- Issue Year: 11/2026
- Issue No: 2
- Page Range: 347-355
- Page Count: 9
- Language: English
